The marketing, advertising and public relations industry in the information age can never stand still, with digital communication and Web 2.0 requiring marketers to possess a constantly evolving range of skills and experience. The Chartered Institute of Marketing estimates that there are over 500,000 professionals working in marketing in the UK, while the Chartered Institute of Public Relations calculates 50,000 people currently work in PR roles.
The industry covers a range of functions from the statistical discipline of market research to the more creative areas of brand development and media relations. Digital roles and data driven marketing roles are increasing significantly, with the overall outlook for the sector good. Marketing budgets, particularly social-media budgets, are increasing again as the global recession eases, and opportunities are available for job candidates with exceptional communication and organisational skills, great ideas and creative flair.